I have made this report because it was an instruction of school for english to make a report in english about a product. I give this information because I thought it was interesting for people to read it. In this report you read the story about Coca Cola company, about the start the formula, the bottle and the branche that they have today. I have read a book about Coca Cola, my father is working by the Coca Cola company, so I have heard a lot of him. Also I have looked on the world wide web for information.
John Pemberton -- the Inventor of Coca-Cola
John Pemberton was born in 1831 in the town of Knoxville, Georgia. He attended pharmacy school, and owned a drug store in Columbus, Georgia. He fought for the confederacy during the Civil War, were it appears that he became addicted to morphine after being wounded. After the war, Mr. Pemberton moved to Atlanta and started making and selling of patent medicines such as Globe Flower Cough Syrup, Extract of Stillingia, Triplex Liver Pills, and Lemon & Orange Elixer. One of Pemberton's biggest selling items was French Wine of Coca.
French Wine of Coca was a drink very similar in nature to Vin Mariani, a cocaine laced Bordeaux wine that was immensely popular throughout the world. At the time cocaine was not thought of harmful, and doctors such as Sigmund Freud even touted its virtues.Pemberton's formula also contained caffeine from the kola nut (which is actually a seed from a tree in Africa). Pemberton sold his "French Wine of Coca" as a cure for nervous disorders, disturbances of internal plumbing, and impotency.
In November 1885, Atlanta voted to become a dry city effective July 1886. Pemberton decided he would remove the wine and offer his French Wine of Coca product as a syrup based medicine or fountain drink. Over the next few months he began experimenting. The cocaine and caffeine were very bitter tasting, so plenty of sugar was added to mask these flavors. Citric acid then had to be added to provide some bite that would counter-balance the sweetness. Essential oils of various fruit flavors were also used to improve the taste. On May 8th, 1886 in a laboratory in his house at 107 Marietta Street, Atlanta, Georgia, Mr. Pemberton created the syrup that would later become Coca-Cola
Frank M. Robinson -- Coca-Cola's Guiding Light
A couple months before Pemberton settled on a formula for his new creation, he was approached by Frank Robinson and David Roe. They tried selling Pemberton a printing device that produced two colors at one impression, but instead Pemberton sold these two men on his product, and the three men formed a partnership along with and old partner of Pembertons named Ed Holland. It was Robinson who was responsible for the white spencerian handwriting on red background that would become the most famous trade mark in the world. Frank Robinson also took over manufacture, promotion, and advertising of the new product.
On May 29th, 1886, just a couple of weeks after Mr. Pemberton settled on a formula, Mr. Robinson placed the following ad in the Atlanta Daily Journal:
"Coca-Cola, Delicious! Refreshing! Invigorating!
The New and Popular Soda Fountain Drink,
containing properties of the wonderful coca plant and the famous cola nuts.
For sale by Willis Venable and Nunnally & Rawson."
In the beginning, people could only buy Coca-Cola in glasses. That changed in 1894, when grocer Joseph A. Biedenharn in Vicksburg, Mississippi started to sell it in bottles. In those days, putting soda-drinks into a bottle was rather awkward and insanitary, especially because there was no good way to close the bottles air-tight. That's why the Coca-Cola Company wasn't very enthusiastic. In 1899, when Coca-Cola was sold at soda-fountains for 13 years, Asa Candler gave 2 young jurists from Chattanooga the right to bottle Coca-Cola. Because Candler didn't have any faith in it's success, they didn't have to pay for this right. Thanks to the invention of the crown-cork the bottles became a success and the 2 jurists, Benjamin F. Thomas and Joseph B. Whitehead set up a network of small bottle-companies. Thomas and Whitehead received the syrup from the Coca-Cola Company and they delivered it to those little companies. In 1909 there already were 400 of these companies in the United States. Today, this system still functions, not only in the US but in the whole world.
From the beginning other companies tried to be as successfull as Coca-Cola. They came up with very original names like: Coke-Ola, Koka-Nola, Its-a-Cola, Klu Ko Kolo, Loco Cola, Toca-Cola and Zero-Cola. The Coca-Cola Company had to think of something to make them different from these competitors. In 1913 it decided to change the shape of the bottle. It had to be a bottle with a unique shape that you could even recognize in the dark, just by touching it. With this goal in mind, the Root Glass Company in Indiana developed the famous bottle we now all know. In 1916 the first bottles were produced.
It is said that the shape of the bottle was founded by accident on the looks of the cacao-bean in stead of the Kola-nut.
The Coca-Cola Company spoke of the "Contour Bottle", but the public gave it a different nickname: The Hobbleskirt. In those days, the so called hobbleskirt long skirts, tied together at the ankles was very popular.
The bottle was such a commercial and artistic success, that it received a place at the Museum of Modern Art in New York.
The Secret Formula
Just one look at the name and you'll know the two main ingredients of Coca-Cola. The leafs of the cocaplant from South America, and the African kolanut, which is very rich of caffeine. To avoid misunderstandings: chemists agree that the last trace of cocaine was removed from the drink in 1903. But until the late thirties, The Coca-Cola Company had to defend itself in court of law against anti-drugs activists. The exact formula has always been a mystery. It is said that only two top-chemists in the company know the exact formula at the same time. It is also said that in the complete history of Coca-Cola only 8 people ever knew it.. and only two of them are still alive...
When people speak of "The Secret Formula" they actually mean the ingredient called "7X", a mixture of fruit-oils and spices that gives the syrup its specific taste. It seems to be very important to the Coca-Cola Company to keep its formula secret. When the Indian government in 1977 demanded to reveal the formula, the company said rather to pull itself back from this gigantic market than to reveal its secret.
Lots of other companies tried to imitate Coca-Cola, but in the end, only Pepsi Cola appeared to be a serious competitor. In the thirties, Pepsi really became a serious rival, because they decided to sell their drink in a bottle that was twice as big as the Coca-Cola bottles, but at the same price (5 dollarcents).
One of the most sensational moments in its history owes Coca-Cola to Pepsi. In 1982 The Company decided to radical change the secret formula for the first time in their history. The public seemed to prefer a sweeter and softer taste than the authentic taste of Coca-Cola. The chemist got to work and invented a new drink: New Coke, which was proudly presented as the modern successor of Coca-Cola.Now THAT was a mistake... The American people demanded their old and trusted Coke back. The Company was overloaded by letters and calls. New Coke didn't sell... A few months after its introduction, the management decided to stop producing New Coke and to go on with the old Coke.In a press conference Coca-Cola's chairman apologized to the American people. The original Coca-Cola returned under the name Coca-Cola Classic. New Coke disappeared so fast that it never even made it to other countries.
Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day.The Coca-Cola Company and its subsidiaries employ nearly 30,000 people.As a company that conducts business in nearly 200 countries and employs nearly 30,000 people worldwide.
The main brands are:
COCA-COLA: Developed in a brass pot in 1886, Coca-Cola is the most recognized and admired trademark around the globe. Not to mention the best-selling soft drink in the world.
DIET COKE: The extension of the Coca-Cola name began in 1982 with the introduction of diet Coke (also called Coca-Cola light in some countries). Diet Coke quickly became the number-one selling low-calorie soft drink in the world.
FANTA: The name "Fanta" was first registered as a trademark in Germany in 1941, when it was used for a few years for a soft drink created from available materials and flavors. The name was then revived in 1955 in Naples, Italy, when it was used for the "Fanta" orange drink we know today. It is now the trademark name for a line of flavored drinks sold around the world.
SPRITE: In 1961, a citrus-flavored drink made its U.S. debut, using "Sprite Boy" as inspiration for its name. This elf with silver hair and a big smile was used in 1940s advertising for Coca-Cola. Sprite is now the fastest growing major soft drink in the U.S., and the world's most popular lemon-lime soft drink.
For me it was interesting to do. I also found things I didn’t know about the Coca Cola so you see you are never to old to learn. I was surprised to read that they used real cocaine in Coca Cola but that is long ago.